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3 Painless Ways to Use Data to Up Your Brand Reach
Data is all around us, and it’s easier to collect than ever, so it’s no wonder you’re likely hearing terms like “big data” and “measurable marketing” as they’re thrown around from the C-level down to...
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Fast-Growing Franchises: Why Consistency is SO Influential
Here at The Branding Spot blog, we like to talk about consistent branding. What is a consistent brand? A consistent brand presence means that your logo, your brand colors, and the look and feel of your...
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Are Your Customers Hatin’ On Your Brand Online?
There’s a new restaurant down the street. Great! It’s been open a few months and you have yet to try it, so you go online and look up the menu, then probably pop over to Yelp to get some first-hand...
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The Power of VISUAL Content Marketing
If color is your brand’s superpower, then businesses that understand the importance of incorporating visually interesting content into their marketing are superheroes to their target audience. Seeing...
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No Brand? Looks like a Scam! Crafting Better Emails for Your Business…
Considering the importance placed on email as a communication tool, it never ceases to amaze me that I still receive poorly worded, unprofessional, unbranded emails. All business owners should know:...
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Top 10 Sneaky Brand Parodies in Weird Al’s “Word Crimes” Video
Just when we thought we finally got Robin Thicke’s tune out of our heads, the melody is back with a vengeance in Weird Al Yankovic’s new tune “Word Crimes”—and we couldn’t be happier! Not only does...
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3 Secrets to Landing More Leads with Great Branded Site Content
Your website is your window to the world because it’s your potential and current customers’ window to your business. That means your website is one of your strongest marketing tools—so everything you...
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Get Creative NOW! 8 Great Tips to Get Your Brain in Gear
Whether you’re busy running your business, bumping up your brand reach or trying to come up with creative content marketing ideas, like many creative types, you occasionally hit the wall. Uh oh. It’s...
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6 Great Ideas for Branded Content
Your brand should be unique enough to be memorable to your target audience. But to get even that first glint of brand recognition, you need to get your brand out in front of people. Creating great...
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Wearable Tech & the Changing Narrative of your Brand
Wearable tech is here and it’s not going anywhere. From Apple’s recently announced iWatch, to wearable fitness bands like Garmin’s vívofit® and UP by Jawbone™ to “reality enhancing” eyewear like...
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